Accounting Average Order Value (Monthly) Calculator Examples
Worked monthly average order value examples showing how sales discounts and refunds affect net revenue per completed order.
These examples show how to calculate monthly net average order value for different sales patterns. Each result uses net sales divided by completed orders, so discounts, refunds, and allowances reduce the reported AOV.
How to Read Your Results
Monthly net AOV is the estimated net revenue retained per completed order after the listed sales adjustments.
Compare gross AOV with net AOV to see the monetary effect of discounts, refunds, returns, and allowances.
The sales adjustment rate provides context: a higher rate means a larger share of gross sales was reduced before net AOV was calculated.
Review results over several comparable months, rather than drawing conclusions from one unusual month.
Keep the order count aligned with the sales period and only include completed orders represented in the revenue figures.
Assumptions & Important Notes
- Each worked result assumes all sales figures and completed orders cover the same calendar or reporting month.
- Discounts, refunds, returns, credits, and allowances are entered as positive amounts that are deducted from gross sales.
- Currency values are illustrative and can represent any currency when all inputs use the same currency.
- The examples measure revenue per order, not contribution margin or profit per order.
Related Examples
Frequently Asked Questions
What is a simple monthly AOV example?
If net sales are $12,000 and completed orders are 200, monthly net AOV is $60.00 per order.
How do discounts affect an AOV example?
A $1,000 discount reduces net sales by $1,000. With the same completed order count, net AOV falls by $1,000 divided by the number of orders.
How do refunds affect monthly average order value?
Refunds reduce net sales. If completed orders stay unchanged, the lower net sales amount produces a lower net AOV.
Can I compare AOV examples from different months?
Yes, when periods use consistent rules for revenue, refunds, discounts, returns, and completed-order counting.
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