Social Media Marketing Formulas
Explore formula guides that explain the equations, variables, and assumptions behind each calculator.
11 Formulas
Supporting formulas for social media marketing calculators.
All FormulasBusiness FinanceCost Of LivingEbayEtsyFreelancingPersonal FinanceSales FunnelSocial Media Marketing
Social Media ROI FormulaLearn how social media ROI is calculated using attributed revenue, total cost, leads, conversion rate and averag...View formula→Social Media ROAS FormulaLearn how Social Media ROAS is calculated from attributed revenue, ad spend, campaign costs, clicks, and convers...View formula→Social Media Engagement Rate FormulaLearn the formulas used to calculate social media engagement rate by followers, reach, impressions, or views.View formula→Social Media Reach FormulaLearn how to calculate estimated social media reach, gross reach, and unique reach over a campaign period.View formula→Social Media Impressions FormulaLearn how social media impressions are estimated from audience size, reach rate, repeat views, posting frequency...View formula→Social Media Click Through Rate FormulaLearn how social media click-through rate, clicks per 1000 impressions, cost per click, and click share of engag...View formula→Social Media Conversion Rate FormulaLearn how social media conversion rate, cost per conversion, total conversion value, and return on ad spend are...View formula→Social Media Cost Per Click FormulaLearn how average CPC, conversion rate, cost per conversion, and return on ad spend are calculated for social me...View formula→Social Media CPM FormulaLearn how social media CPM is calculated from ad spend and impressions, plus how supporting metrics like CTR and...View formula→Social Media Cost Per Impression FormulaLearn how cost per impression, CPM, CTR, and CPC are calculated for social media campaigns.View formula→Social Media Cost Per Engagement FormulaLearn how to calculate cost per engagement using ad spend and either all engagements or social-only interactions.View formula→